Rabbi Avi Weinstein

Making my mark at Hallmark

In Uncategorized on February 4, 2009 at 6:11 pm

So, Hallmark cards has a Jewish line called Tree of Life. The problem is that very few Jews work on the line and they are trying to “hit the right notes” when it comes to the pithy aphorisms that express the sentiments of the uninventive or terminally lazy. Enter Ravavi in hours of consultation with these talented artists, calligraphers and writers. What a trip! I even came up with a Chanukah ditty–picture this!
A brassy Jewish mom on the cover ranting:

“You don’t write, you don’t call, you’re never there when I need you!”

Open it up and here goes the punch line: “I just thought I’d give you a little Chanukah guilt!”

Keep your eyes out for it before Kislev 25 rolls around. Bet your sweet latkes!

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